6 customer service mistakes businesses must avoid
Customer service is the backbone of the long-term client-service provider relationship. Even today, businesses mistakenly believe that their work is mostly done when they sell a product or service to their clients. However, poor customer service handling can derail this much-important relationship. In such cases, certain mistakes can be identified as customer service slipups, and in many instances, these are primarily made at customer service call centers. So, here are some mistakes to avoid: Not understanding who the customer is Knowing the target customer forms the crux of the service industry. Brands tend to find success elusive when they do not understand who their potential clients are in the first place. Customer identification, from traditional touchpoints like demographics and other factors such as user behavior, purchase history, and social media activity, among others, is necessary to provide the best service to clients. Understanding customers begins with addressing the one question all successful product manufacturers or service providers must ask themselves: What are users’ pain points and wants that a given product or service will resolve or satiate? Brands can use techniques such as creating an in-depth customer persona profile to identify their customers with greater accuracy. Lacking consistent communication Customer service call centers are still among the most used touchpoints between service providers and clients.
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